Your web site is a massive marketing tool that, like all marketing, gives off a perception of who you are to your customers. In the digital age of today, this can be the first impression of your dealership by your customers.
If you don't have a site, you are missing out on a huge amount of potential customers. One of our customers had over 17,000 unique visitors in 6 months, and their total number of views of their cars was over 87,000. Think of this as an additional 17,000 visitors walking on your lot looking at the sticker and sitting in the seat of at least 5 cars. Do you still think you don't need a web site?
After using 800 to track their advertising, over half of their monthly calls come from the phone number located exclusively on the website! This single marketing tool has generated over half of their phone calls!
Trying an off the shelf solution like others offer? We had another customer call us after receiving a call from a woman who just purchased a new car. She had call the management to tell them she had purchased the car because of how easy their web site was to navigate and get her the information in an easy to understand format, unlike other sites she had been visiting.