Complete Dealer Solutions

I’ve noticed some legitimate companies starting to send off e-mails like phone calls, using phrases like “Good Morning Aaron” or “Hey Aaron” in the subject lines of e-mails.

While it may seem ok, you’re circumventing what everyone has begun to expect from e-mails.  Unless it’s a friend or family (someone you know) it doesn’t work. 

Why?  Because every spammer does the same thing.  Sounds great because you calling to the person by their name.  That should show them you have a relationship established already right? Have you ever received junk snail mail addressed to you from a company you’ve never worked with?  E-mail spammers have the same e-mail lists most of us do: our address books. 

How?  Because most people keep an address book, and everyone loves to open up attachments.  Many people will open attachments containing viruses, which will send the address book to spammers, and then send its self along to everyone in it.  So they know your name too.

What should be used?  Telling the customer’s the reason for your e-mail.  If you’re confirming my order, state that.  If you have questions about my order using something like “Company XYZ - We have questions on your recent order”.  Did I submit a quote request to you?  “Aaron I have your quote on printing costs”.

You only have a few moments to convey to the customer why you are sending the e-mail.  If it’s something they have requested, make sure they understand this e-mail is in response to their request.  Remember, the spam button is only a click away.

- Aaron

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