Complete Dealer Solutions

If you’re not sure what an RSS feed is, please read our post “RSS Feeds”.

RSS feeds allow your customers to get the latest news and information in a single place — their RSS reader.  This prevents them from having to go to web page after web page each day.  It’s a way to consolidate information they view regularly.

For marketing, getting into your visitors RSS feeds is like striking gold.  This place is constantly visited, watched for changes, almost as much as their e-mail.  It can constantly be updated with new information and you don’t have to worry about spam folders or the customer not getting your message.

But it also comes with many responsibilities, since it is very easy to be removed from their eyes for abusing the relationship you’ve established.  So be careful what you post, but don’t pass up the opportunity.

So what are good ideas for RSS feeds?  We’ve come up with a few ideas:

• Your service specials.  Creating an RSS feed to showcase all your current specials provides benefits for the customer.  It reminds them their vehicle requires regular maintenance while showing your dealership is there to help them.  Once the oil change notification comes on, wouldn’t it be great to have your oil change special appear in their reader?  Now they don’t have to worry about calling around or finding a deal — you’re already providing one.  Another great way to get them to sign up for your RSS feed — offer RSS Only exclusive offers.  Using our web solution, it’s easy to setup a service special for RSS only.  It’s simply a check box away.
• Your New Arrivals.   If they are casual car shopping, this keeps them abreast of any new vehicles, in case they haven’t found what they were looking for yet.
• Cars matching their needs.  They can register their search options/request and once vehicles arrive, they can be notified through their feed.
• Keep them updated of specials, events and promotions coming to your dealership.

These are just a few of the possibilities with RSS feeds.  The main thing to start them, and keep working until you find what works.  And make it clear what the feeds are.  Many people are new to RSS feeds, but would love the benefit (imagine how happy they would be if you helped them discover it!).

- Aaron

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