Complete Dealer Solutions

Here’s is a great reason why small companies such as Interlink Computing has a definite advantage.  We don’t have entry level web designers hacking away unmercifully at your biggest advertising asset: your inventory list.

Some larger providers (I will leave them unnamed, but check your website to see if it’s them), have decided to only show a vehicle’s thumbnail when the user hovers over the listing.

Now, this really bothers me.  (Yes it’s great for my business, but it’s extremely basic.)  Why on earth would you make the customer work like that to see a picture of your inventory?  It’s like going to the grocery store and having every item on the shelf covered with a black box that only has it’s name, ingredients, and price.  I don’t think you’ll be selling much there.

Even 3rd party portal sites know better.  More pictures are proving to sell more cars, and yet these sites are hiding even the most basic image from their customer.

Not only can they not see it, and you’ve frustrated them by making them hover over the images, but they also now have no point of reference to compare multiple vehicles.

Sorry for the rant, but some things are just inexcusable.  And the person hurt is the unknowing dealership who isn’t web savvy, but still runs an honest business.

Regards,

Aaron

Trackback URI | Comments RSS