Jun 26 2008
Give them what they want.
What does a customer want when they visit your website?
They are looking for information. They are looking for a new car or ways service their current car. They are looking for a dealership.
They are not looking for a good time. They are not looking for you to entertain them with games. They are not looking to waste their time.
If you do not satisfy the general need they came looking for, everything else is irrelevant. If they do not see the path to their needs, they will leave. IF someone comes looking for a used car, and cannot see how to find the used cars, your big article boasting your community service event is irrelevant. If it takes more than 3 clicks to start seeing vehicles, they will stop looking. They don’t see the light at the end of the tunnel, and decide to try the next one.
Now when you’ve satisfied their search, then everything else become relevant. Now they see your a community sponsor, and feel better spending their money with you.
So what’s it all mean? Realize what you visitors are coming to your site for. Then provide the easiest way to get there, with your other information playing the supporting role.
Regards,
Aaron
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